Buildings
became more efficient.
They lost their
Entertainment
became bigger.
It stopped being
Technology
became smarter.
Experiences are no longer
It’s time to
One brand.Endless experiences.
One philosophy.
Multiple worlds.
One unforgettable standard.
WHY I BUILT HYPE!
I didn't create HYPE! because the world needed another entertainment company.
I created it because I believed too many experiences had stopped evolving.
HYPE! House was built because nights out should feel unforgettable again.
Brunch Club was built because conversations deserve experiences, not just tables.
Paradise was built because holidays should change people, not just relocate them.
Camp HYPE was built because confidence, creativity and opportunity should start young.
HYPE! Kids was built because children deserve experiences designed entirely around them, not squeezed into adult ones.
HYPE! Agency was built because extraordinary talent deserves long-term development, not just representation.
HYPE! Fleet was built because the experience should begin long before people arrive.
HYPE! Originals was built because stories deserve to live beyond the moment.
HYPE! OS was built because unforgettable experiences shouldn't end when people leave.
Every division exists because I believed one industry at a time was no longer enough. Together, they become something none of them could become alone.
— Megan Smith
Founder, HYPE!